Wednesday, January 8, 2014

3. Counter Culture Talks About How to "Just Do It"

Jan. 8, 2014
Counter Culture Coffee has shared some insights with the coffee industry on the study they've conducted at origin, with producers in three Colombian states (Huila, Cauca and Tolima) to better understand the impact of microlot premiums. Artisan Coffee Imports has been very excited to be a part of this project. It's refreshing to see a direct-trade roaster decide to investigate carefully the assumptions many have about the benefits producers are receiving when we pay higher prices for coffee.

This is a YouTube video of the Google-hangout Counter Culture hosted earlier today. It runs a full hour:

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